You probably write material for the UUA.org website or a UUA blog, at least on occasion. But does anyone read it?

Caution: You may be great at writing five-paragraph essays (the kind you wrote for school), scholarly papers, business memos, or sermons. But when people read web pages, their attention span is incredibly short.  If a page contains paragraphs of text with few links, headings, or bulleted lists, the reader is outta there within seconds.

The ITS Web Team is starting a series of articles entitled “Web Writing” about keeping material short, writing effective titles and headings, adding links, and other ways to help your readers find what they need.

Just can’t wait? Buy Don’t Make Me Think by Steve Krug or Letting Go of the Words by Janice Redish, or read Jakob Nielsen’s articles online.

photo courtesy of proz.com

About the Author
Margy Levine Young
Margy Levine Young is the Manager of the ITS Web Team, part of the Information Technology Service staff group of the UUA.