You probably write material for the UUA.org website or a UUA blog, at least on occasion. But does anyone read it?
Caution: You may be great at writing five-paragraph essays (the kind you wrote for school), scholarly papers, business memos, or sermons. But when people read web pages, their attention span is incredibly short. If a page contains paragraphs of text with few links, headings, or bulleted lists, the reader is outta there within seconds.
The ITS Web Team is starting a series of articles entitled “Web Writing” about keeping material short, writing effective titles and headings, adding links, and other ways to help your readers find what they need.
photo courtesy of proz.com