Cut to the Chase – Web Writing Series

Web Writing SeriesPeople don’t read web pages the way they read magazines or books. If they don’t see what they are looking for right away, they click a link, or press the Back button in their browser, or use the search box. Jakob Nielsen (the web usability guru) calculates that people have time to read perhaps 18% of your words before they move on.

You have only seconds to deliver your message! How?
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Web Writing: What’s the Big Deal?

You probably write material for the UUA.org website or a UUA blog, at least on occasion. But does anyone read it?

Caution: You may be great at writing five-paragraph essays (the kind you wrote for school), scholarly papers, business memos, or sermons. But when people read web pages, their attention span is incredibly short.  If a page contains paragraphs of text with few links, headings, or bulleted lists, the reader is outta there within seconds.

The ITS Web Team is starting a series of articles entitled “Web Writing” about keeping material short, writing effective titles and headings, adding links, and other ways to help your readers find what they need.

Just can’t wait? Buy Don’t Make Me Think by Steve Krug or Letting Go of the Words by Janice Redish, or read Jakob Nielsen’s articles online.

photo courtesy of proz.com